It takes us roughly 1 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 1 – 2 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

‘Some’ success is nice. But we’re looking for constant, ongoing success. We give our clients a reliable flow of new business so they can pursue exciting commercial goals.  Most agencies of course mean well and they want to help you do well. The problem with almost every lead generation agency? They’re generalists. They rarely – or never – specialize. They work with anyone and they’ll do anything for them. Years ago we worked in generalist agencies where, in a given month, clients included real estate agents, beauticians, personal trainers, dentists, dog groomers, kitchen designers, lawyers, fast food restaurants, hairdressers, accountants, drainage firms… We could never build up a deep understanding of the real-world challenges faced by companies in these industries. Because we were forever switching from one industry to another. All we ever did was apply a one-size-fits-all approach to every customer. Regardless of industry or the specific or unique challenges a company faced we just did the same thing for everyone. We got lucky with some companies and got them some sales. But as soon as they wanted steady, reliable growth that they could count on… we couldn’t help. We didn’t know how to. So their revenues plateaued and they stayed stuck.A&A Media is 100% different. We’re one of the world’s few ultra-specialist agencies. We don’t work only in one industry – building and construction – we work only in one sector of that industry – residential home improvement .And we only work with roofing companies in the half a million to $10 million range. Specifically, we help them overcome the big challenges of scaling from those levels to the next level. We’re specialists in the very industry and in the very difficulties you face every day. We work with roofing companies only. We understand exactly what you’re up against, what you need… and since 2020 we’ve been helping you get it. If you’re a residential roofing company owner then no other agency anywhere can offer you the level of knowledge and ability needed to get you out of a revenue plateau and onto the next, most exciting revenue level.

Different platforms work very differently for residential home improvement companies. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all – Instagram, for example. We know this from experience. But when it comes to finding exclusive leads for residential roofing companies we know exactly what works – and that’s Facebook. In terms of quality of lead and cost Facebook has been our undisputed champion for appointment generation since 2020. And because we only use Facebook and we only work with residential home improvement companies… we’ve developed a lead generation expertise that is unbeatable.Because using Facebook’s powerful audience tools we can pinpoint audiences in super-fine detail – and then get our clients actual project inspection appointments for as little as $100. In a small number of cases we’ve got lead costs down to under $10 – and booked appointments with new buyers for $25.Facebook makes this possible – if you really know how to use it. And being expert Facebook advertisers means we have helped hundreds of residential roofing customers add millions of dollars each to their annual revenues. Until some other platform comes along that can outdo Facebook we’re going to stick with it. It works!

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).Part of that qualification is: do we already have a client in the area you operate in?We routinely refuse to take on clients because their business competes with an existing client’s business. So rest assured: if you are our client then we will not take on a new client in your area of operation. 

They couldn’t be more different. 

Website leads from Angi or Houzz or similar lead gen outfits are expensive, unreliable – and each lead is never given only to you. 

By the time you get the lead 4 or 5 other roofing companies also have the same lead. Whether you’re the first to call it or the last you can be sure of one thing:

you’re not going to be the only one. Worse, if the lead should look like turning into an actual sale you’ll almost certainly have to bid for the work against the other contenders. Imagine what that’s going to do to the price you can charge…

The work hours that go into chasing weak or useless leads makes the whole effort an expensive and frustrating one. 

A&A Media leads don’t work that way at all. We use our 8-question survey as a way of weeding out the people who are ‘just looking’ or ‘thinking about it’. We’re looking for the ‘ready to buy’. So we ask them about their home, the full address, size of the house, when they want the roof installed, how they’re going to pay for it… and so on. Then we ask for contact details: email, phone number. And then we direct them to an appointments page where they book a roof inspection appointment. Anyone who does all this is clearly a motivated buyer.

They’ve decided they need a new roof and are willing to take the next big step towards that. They’re not ‘just looking’ – they’re ‘ready to buy’. Imagine how much easier it is to call a lead that’s this far advanced in their roof project that they’ll book a roof inspection appointment with you. 

That’s how our leads are. Booked using your company name and logos, qualified to remove people who aren’t going to buy – and then delivered exclusively to your company. What’s more, the cost of a lead or a new customer from us is significantly less than any lead from any source we’ve ever worked with. Our leads average $20 a piece.

A new roofing customer is costing between $100 and $350 – an all-time low cost for new business in this industry. And all these leads go to you – and you only. You can’t get this from Angi. Or HomeAdvisor. Or any of the rest of them. Remember that A&A Media leads are often actually roof inspection appointments. The lead was booked in your company name, using your logos and colors. So this lead not only wants your call – they’re expecting your call. Which means your sales colleagues experience far less sales resistance, procrastination and chasing than they do from unqualified junk leads. They make fewer sales calls to get more deals. Home improvement company owners add multiple millions of dollars in revenue using A&A Media leads. Nobody manages that with website leads!

We earn when you earn. Our success is based on your success. 

In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.

We need companies who can handle the increase in business and keep the revenues flowing. 

Larger businesses – those that have exceeded the half a million mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place. 

For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch. 

No matter where you operate the business is all there. We want to work with clients who can handle it. 

There’s a huge number of people who look like potential home improvement customers but who are in fact ‘just looking’. And many of the ‘just looking’ will simply drop the idea and revisit it next year. Or the year after. 

But there’s a smaller audience who’s actively seeking to buy a new roof right now – and want to close a deal in the next week or two. 

Most lead generation agencies will dump both types on you. Your team will then spend days and weeks trawling through hundreds of leads, calling them up trying to work out who is serious and who was just curious at the time.

Whereas we qualify leads before you ever see them. A lead has to book a roof inspection before we send their details to you. So you get more of the motivated buyers and fewer of the ‘just looking’ people. 

That’s what a genuine lead looks like to us. 

So we lose the tyre-kickers, the ‘just looking’. Which means we’re left with fewer leads. But these are what we call ‘high quality leads’ – motivated buyers, often with financing in place, who are ready to pull the trigger. The kind of leads you can build a business on. 

It’s a bad mistake to believe that all residential home improvement customers are looking for a cheap deal.

Pricing discounts in our ads can sometimes help a sale. But there is a huge audience of people out there who are nervous about buying a new project – and who want reassurance from a credible, serious home improvement firm rather than a gimmicky money-off voucher.

We create Facebook ads that are specific to your firm – and the customer-base you’re aiming at.

We don’t create ads promising huge discounts. We’re not going to devalue your business to get clicks. If our promises to your leads means you’re having to cut the price you can ask for your product… are we really helping you? 

Our writers use proven approaches and psychologically persuasive writing to build trust in your brand, to differentiate you from the loud, ‘choose me, choose me!’ crowd… and to filter out the bargain-hunters who’ll only buy from you if you shred your margins to the bone. 

Nobody is immune to price but we get you roofing customers who want to buy sooner rather than later – and who care about who they’re buying from.